Sadowsky, l'accordo con Warwick

Redazione 24 dic 2019
Ecco quel che hanno deciso Roger Sadowsky (Sadowsky Guitars) e Hans-Peter Wilfer (Warwick): mettere assieme il know-how di 40 anni di esperienza ciascuno e commercializzare una gamma di strumenti musicali ed accessori sotto il marchio Sadowsky.
Roger resta il visionario liutaio newyorkese conosciuto nel globo, mentre alla tedesca Warwick viene affidata manifattura e distribuzione. Dichiara Sadowsky: “Sono orgoglioso di questa partnership con Warwick GmbH… Ora riuscirò a tornare alle mie radici, al mio banco di lavoro, rendendo i miei strumenti accessibili a una maggior parte di musicisti nel globo…”

Sadowsky official website

Warwick Distribution official website


Warwick Gmbh to be Exclusive Licensee for Sadowsky Guitars Ltd.
Long Island City, NY: December 16, 2019 – With over 80 years of combined experience in traditional instrument craftsmanship, Roger Sadowsky of Sadowsky Guitars and Hans-Peter Wilfer of Warwick GmbH of Germany have teamed up to bring a full range of quality instruments and accessories to musicians worldwide under the Sadowsky brand name. "I started in this business as a one-man shop, with the luxury of spending all of my time doing what I love most—crafting instruments. As the demand for my instruments increased, my role morphed beyond my workbench. After 40 years of working ...
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six days a week running the business, I'm thrilled that this partnership with Warwick will enable me to return my focus to custom-built instruments while introducing our instruments and accessories to more musicians than ever before," Roger said from his New York City shop. Known for incomparably ne and effective working tools for professional musicians, Roger Sadowsky felt that nding a partner with the same reputation for impeccable quality and design as well as outstanding customer service was essential. He awoke one morning in early January with the inkling that Hans-Peter Wilfer of Warwick might be the "one" to partner with, having become aware of Warwick’s signicant capabilities and successes. After meeting at the 2019 NAMM show, Roger visited the carbon-neutral Warwick facility in Markneukirchen, Germany. It was there that Roger met Marcus Spangler, Director of Manufacturing and R&D for Framus & Warwick. Roger and Marcus quickly bonded over their shared belief that wood is the foundation for making a great instrument. With the new partnership, Roger will remain the visionary behind Sadowsky Guitars, with Warwick taking on the task of manufacturing and worldwide distribution. This arrangement allows Roger to remain close to the process while making available several lines of basses, strings and accessories at a wider variety of price points. "I am very proud to announce this exclusive licensing agreement with Warwick GmbH of Germany. The agreement will allow me to return to my roots and spend more time at my workbench while allowing more players to have access to my instruments than ever before.” About Sadowsky Guitars: Since 1979, Roger Sadowsky has earned a reputation for building some of the highest quality basses in the world. SADOWSKY basses are played by many of the world’s greatest artists including Will Lee, Rickey Minor, Michael Rhodes, Verdine White, Tom Hamilton, Colin Greenwood, Tully Kennedy, and Jason Newsted.



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